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Starbucks just opened its first-ever storage in Italy, becoming one of the most anticipated and exciting worldwide new cafe openings … in Milan, a city where bars are plenty and coffee is difficult to top! It’s one of only 3 Reserve Roasteries in countries around the world, and Starbucks has plans to open several additional Roasteries over the next two years.
The Milan Reserve Roastery has unique features like a Scolari coffee roaster manufactured only miles outside of Milan, an Arriviamo bar serve more than 100 cocktails, and an affogato terminal where ice cream is made to order employing liquid nitrogen.
It starts with a location, housed in a historic building on Milan’s stylish piazza Cordusio. Outside its doors, some of Milan’s most postcard-inspiring spots are within a few blocks – the towering Duomo di Milano, the soaring light and glass of Galleria Vittorio Emanuele II and Teatro alla Scala, the most famous opera house in the world.
This Starbucks will be distinctly different in its offering as the Milanese branch will be the brand’s third reserve roastery and, like its last which opened in Shanghai, will comprise a space dedicated to the experience of coffee.
Inside it offers a 360-degree look at the craft and science of coffee roasting, letting customers walk around the equipment used throughout every step of the process. From the roaster to the cooling tray, to the degassing chamber and the packing line, space is filled with theatricals that could be lost on the Italian who is used to walking into a stand-up coffee bar, drinking their shot of coffee and leaving.
Up a sweeping staircase on the Roastery mezzanine is Arriviamo Bar, inspired by the Italian tradition of aperitivo – early evening social cocktails paired with small bites. Arriviamo Bar features classic Italian favorites such as the Aperol Spritz and Negroni, but also a full menu of craft cocktails, some of which feature cold-brew coffee. And finally, to the left, customers will see upon entering a Princi Bakery, complete with a wood-fired oven, built brick by brick, onsite by hand using a crew of masons and artisans.
On the floor a mosaic technique, handcrafted in the Palladian style, a historic technique particular to northern Italy and hand-laid by local artisans. one of the marbles used in the flooring is called candoglia, which comes from a quarry owned by the citizens of Milan and, until very recently, used exclusively for the Duomo cathedral and buildings in the surrounding piazza. For the first time, Starbucks has also used marble in its bar tops (sourced from Tuscany), in an effort to echo the espresso bars that feature it across Milan.
The Starbucks in Milan is one of three Reserve Roasteries in the world, along with the new locations in Shanghai and Seattle. Starbucks plans to open additional Roasteries in New York afterward this year, and in Tokyo and Chicago in 2019.
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